The sports sector in the UK is a multi-billion-pound industry. Whether played at a professional, amateur or grass roots level there is one thing that is vital for each and every club across the land. Commercial sponsorship.
Without commercial sponsorship in one form or another, most of the football, rugby, cricket, or hockey clubs at any level would simply not be able to operate and play.
At the very top level of professional sport, where the elite clubs enjoy a share of regular TV revenue, there are still lucrative opportunities for sponsorship income by way of stadium naming rights, shirt sponsors, official programme and pitch side advertising. This can be from large global companies, as well as UK businesses. In addition, there is significant matchday revenue of ticket sales, hospitality, and club merchandise.
Drop down a few steps of the sporting pyramid, and whilst the above opportunities – excluding TV revenue – still exist, it is at a vastly reduced level. Sponsorship for many of these organisations is a lifeline. Lower league professional and semi-professional clubs generally rely on their local business community for sponsorship. We at Outbound have been a sponsor in various forms for local semi-professional football and so we appreciate the importance that this contribution makes to a club’s overall existence.
Our telemarketing experience, knowledge and expertise can assist your club in contacting your local business community, liaising with them, offering cost-effective sponsorship packages that bring in much needed operational revenue.
Contact our team today to discuss the benefit of partnering with Outbound b2b.
While the players and coaches work hard on the pitch, let’s work together to build on the success your club deserves off it. Teamwork.